Yellow City Pig Weeds

Launched at the beginning of 2025, the Yellow City Pig Weeds was the second alternate identity in Sod Poodles history. Taking what we learned from the Calf Fries launch in 2023, we applied the same principles with a more straightforward approach. My shooting and editing skills have improved vastly in the two years since and I think it really shows. Although the Pig Weeds brand did not win Alternate Identity of the Year for 2025, I believe all aspects of the launch campaign were improved compared to Calf Fries.