Amarillo Calf Fries

The 2023 Minor League Baseball Alternate Identity of the Year. A highly collaborative effort between multiple people in the Amarillo Sod Poodles front office, the Calf Fries alternate identity campaign launch began with a series of teaser videos I created for social media, and culminated with a brand reveal video. This was then followed by a jersey reveal video, showcasing the jersey and caps. This campaign was highly successful, winning Minor League Baseball’s Alternate Identity of the Year and was featured on MLB TV and ESPN. We then noticed other teams replicating this formula the next season for their own Alternate Identity brand campaigns.